Acknowledging ‘racial stereotype,’ PepsiCo to drop Aunt Jemima name, brand By Reuters

© Reuters. The Pepsi logo is pictured in Irwindale

(Reuters) – PepsiCo Inc (O:) will change the name and brand image of its Aunt Jemima pancake mix and syrup, it said on Wednesday, dropping a mascot criticized for a racist history.

The logo of the more than 130-year-old brand features an African American woman named after a character from 19th century minstrel shows. The offensive caricature is rooted in a stereotype of a friendly black woman working as a servant or a nanny for a white family.

The brand has faced social media backlash and calls for a boycott in recent days, amid widespread protests over racism in the United States after the death of George Floyd, a black man, in police custody in Minneapolis.

“We recognize Aunt Jemima’s origins are based on a racial stereotype,” said Kristin Kroepfl, vice president and chief marketing officer, Quaker Foods North America, in a statement.

“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”

A new name and logo were not announced, though Quaker said packages without the Aunt Jemima image will start appearing in the fourth quarter of 2020.

PepsiCo also announced on Tuesday a set of initiatives worth more than $400 million over five years to support black communities and increase black representation at PepsiCo.

Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.

Be the first to comment

Leave a Reply

Your email address will not be published.


*